Palmetto Road Flooring was born from more than a century of expertise. Introduced to the market in 2010 by William M. Bird, a Charleston, South Carolina company with roots dating back to 1865, Palmetto Road Flooring was designed to reflect the homes, lifestyles, and design preferences of the Southeastern United States.
As one of William M. Bird’s original house brands, Palmetto Road was built with a clear focus: to serve retailers and homeowners across a nine-state territory stretching from Baltimore to Miami. Every collection is intentionally designed with this region in mind, where classic Southern style, everyday livability, and timeless appeal are what matter most.
What began as a focused hardwood line has since grown into one of William M. Bird’s most successful brands, trusted for its thoughtful balance of design, durability, and value. From first homes to forever homes, Palmetto Road meets people where they are in life, offering hardwood, laminate, waterproof, and luxury vinyl flooring that feel familiar, warm, and lasting.
Behind every Palmetto Road product is the strength of a company that believes in doing things the right way. Backed by generations of experience, we take an inch-wide, mile-deep approach: fewer selections, deeper inventory, and tighter control from start to finish. The result is fewer claims, greater consistency, and more confidence for the retailers and customers who count on us.
